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UK Athletics sign new deal with Jaegar
December 1 - UK Athletics have announced a four-year partnership with Jaeger, the iconic British fashion brand.
Jaeger will reward international athletics medallists with formal wear from the fashion house's seasonal collection and provide business wear for UK Athletics' key board members.
Niels de Vos, the chief executive of UK Athletics, said: "To be associated with a premium British brand such as Jaeger further enhances UKA’s status as the number one Olympic and Paralympic sport.
"Medallists often receive formal invitations and our new partnership with Jaeger will ensure they look stylish at every major social event."
World Championship medallists, including heptathlon champion Jessica Ennis and 800 metres bronze medallist Jenny Meadows, attending the UK Athletics Awards Dinner, to be held at the National Motorcycle Museum in Birmingham on Saturday (December 5), will be the first athletes to benefit from the partnership, attending the event in Jaeger formalwear.
Belinda Earl, Jaeger Group chief executive, said: "As a British brand celebrating our 125th anniversary Jaeger is delighted to be working with such a leading organisation as UKA and supporting our athletes in the international arena."
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