Archery signs new partnership to develop sport
ARCHERY'S world governing body, FITA, today announced they have agreed a six-year, worldwide partnership with MP & Silva, a leading international sports media company.
The extensive, long-term deal will see the agency exclusively distribute all major archery events globally, including the World Cup stages and finals, as well as its indoor and outdoor Championships, except Korea in 2009.
The agency, who have offices across the world, including Monaco and Milan and who distribute the television rights for Italy's Serie A, has been appointed to help the Lausanne-based federation consolidate and expand their media visibility worldwide, especially in crucial markets in Europe and Asia.
The agreement will also see MP & Silva appointed as a non-exclusive FITA partner for sponsorship, in order to help the federation identify and secure new corporate sponsors.
The deal, which marks the first time FITA has appointed an agency in its 78-year history to distribute its media rights, was brokered by the agency’s new office in Monaco.
Headed up by Marco Auletta, an experienced experienced financial advisor for several international sports federations, they will be principally focused on building and maintaining relationships and seeking new commercial opportunities with European-based international federations and rights holders.
Ugur Erdener, the president of FITA, said: “We are pleased to seal this agreement with MP & Silva as we will be able to tap into their proven expertise and experience in international media distribution, which will help us grow our global footprint and access new markets.
"This partnership is crucial for the next stage of our growth and represents a big step forward as MP & Silva will allow us to build our presence, visibility and popularity through new and expanded media agreements.”
Andrea Radrizzani, the group chief executive of MP & Silva, said: “Historically, archery is one of the world’s oldest sport and has come a long way to evolve itself into a modern and competitive precision sport of today, and we are confident that we can help take FITA to the next level through this agreement.
"Archery has been an Olympic sport for well over a century now, and by remodelling its distribution and commercial strategies and embracing new distribution platforms, we are confident that not only does archery stand to capitalise on new revenues opportunities, but will also help attract new fans to the sport.”