Advertising and brand creation specialists MATTA have partnered with Skateboard England ©MATTA

London-based advertising and brand creation specialists MATTA have partnered with Skateboard England as the sport prepares to make its debut on the Olympic programme at Tokyo 2020.

Skateboarding was one of five sports added by the International Olympic Committee (IOC) at its Session in August 2016 in Rio de Janeiro.

Baseball and softball, karate, sport climbing and surfing were also chosen. 

Tokyo 2020 is due to feature men's and women's park and street skateboarding competitions at the Aomi Urban Venue in the Japanese capital.

"We're really excited that skateboarding is going to be included in the Olympics and that MATTA have created a fantastic way for us to spread the news" James Hope-Gill, Skateboard England's chief executive, said.

"While skateboarding's Olympic inclusion was decided last August, we believe that general awareness is still quite low, so it's a great opportunity for us to celebrate the news."

Skateboarding is due to make its debut on the Olympic programme at Tokyo 2020 ©Getty Images
Skateboarding is due to make its debut on the Olympic programme at Tokyo 2020 ©Getty Images

"The opportunity to work with James and the Skateboard England team at this incredibly exciting time was not something we wanted to miss, and we are looking forward to seeing how skateboarding evolves as a sport between now and 2020," added Matt Campbell, executive creative director at MATTA.

There has been a large governance dispute within the sport since it was granted Olympic inclusion.

The International Roller Sports Federation (FIRS) was selected as the world governing body, rather than a specific skateboarding organisation.

This was because neither the International Skateboarding Federation (ISF) nor the World Skateboarding Federation were eligible to apply because they were not recognised by the IOC.

FIRS and the ISF are set to merge and form a new body called World Skate, with approval for the proposal required at the FIRS Congress in September.