Launched by the European Tour, GolfSixes featured 16 teams of two players who first contested a group stage before knock-out rounds.

Each match took place over just six holes using the greensomes format - where both players tee-off before the players alternate using the best lying ball.

One point is awarded for each hole won.

The winner of the match is the team with the most points after six holes.

The innovative format is part of golf's efforts to appeal to a wider audience with entrance music and pyrotechnics featured at the competition.

St Albans’ Centurion Club played host to the first-ever event as Denmark’s Thorbjørn Olesen and Lucas Bjerregaard won 3-1 in the final against Australia’s Scott Hend and Sam Brazel.

Pink says the only negative part of the feedback was that it was "too razzmatazz" and believes it bodes well for the format.

"If golf is being accused of being too razzmatazz, that’s a good thing for the sport in that respect," he said here at the Telegraph Business of Sport conference.

"I think it is a good step in the right direction.

"I think it’s engaging a different audience.

"There were quite a few people that we know who were there throughout the whole weekend."

Pink insists GolfSixes gives a very different feel to what spectators normally get when watching live sport, much in the same way that Twenty20 cricket does.

"If that’s a step that’s going to engage a wider audience into the sport and start to re-invent traditional sport then I’m all for it," he added.

"I think it’s exactly what we should be doing."

Scotland’s Richie Ramsey, who partnered Marc Warren to a third-place finish in St Albans, said before the event that golf's governing bodies have been "sleeping at the wheel".

He told BBC Sport: "A lot of different bodies have not been doing anything. 

"They say 'this is a problem and that is a problem', but you have to take action."

Pink believes the biggest challenge for golf is the perception of the game.

"Unless we start shouting about it, unless we start celebrating it and marketing it in the right way, the mums and dads, the grandparents and others that are going to bring the kids into the sport in the future aren’t going to choose golf.

"They’re going to choose other sports, they’re going to look at e-sports, they’re going to look at other things."

The annual Telegraph Business of Sport conference, which aims to steer the UK sports industry to growth, innovation and collaboration, is in its third year.