The deal also appoints Aon as the exclusive risk and insurance partner of the national body.

The partnership will see Aon become the naming rights sponsor of rowing’s marquee annual event, the Sydney International Rowing Regatta.

Aon will also be providing a number of engagement and activation rights to connect with the broader rowing community throughout the year.

“In our discussions with Aon over the past year, there was a clear alignment between what the Australian Rowing Team stands for and Aon’s core values," said chairman and President of Rowing Australia, Rob Scott.

"Put simply, we are always in the constant and unrelenting pursuit of excellence and this is also what Aon strives for everyday."

Rowing Australia is the latest move into the sporting market by the company who, in April 2013, signed an eight-year deal with English football club Manchester United to rename their training ground as the Aon Training Complex and sponsor the club's training kits.

“Aon globally has had a very strong and successful record of supporting elite sports and athletes," commented Aon Risk Solutions Australia chief executive, Lambros Lambrou.

"In Australia, we are making the same commitment and we are thrilled to be embarking on this journey with the Rowing Australia family.

“Aon’s core values are very closely aligned to Rowing Australia’s, which includes integrity, diversity, collaboration and high performance."

“Specifically, this partnership will see us use our expertise in risk, retirement, talent and health to empower Rowing Australia.”

Rowing Australia is also set to announce two new partnerships in the equipment and apparel categories in the coming weeks.