Glasgow 2014 reveals media partners for volunteer project
Monday, 24 December 2012
This story is powered by UKTI Global Sports Projects. Click here to learn more about our free events during Glasgow 2014.By Lauren Mattera
December 24 - The Scottish Sun, Bauer Media, the Evening Times, The Press and Journal and the Courier have all been unveiled as the media partners for the Glasgow 2014 Commonwealth Games volunteer project.
The campaign will be launched mid-January and is part of Scotland's largest-ever peacetime mobilisation of citizens.
Each partner will receive non-exclusive rights to support and associate with the high-profile recruitment for up to 15,000 volunteers to help deliver the Games in two years time.
The organisations will be able to promote an official association with the Glasgow 2014 Volunteering campaign including the use of a Glasgow 2014 Official Media Partners Programme brand.
"All of Scotland's media have a key role to play in sharing the stories of how the Commonwealth Games are coming alive and impacting positively within Glasgow and across Scotland," said Janette Harkess, Glasgow 2014 head of media.
"Helping us bring together the thousands of people who will help shape the personality of Glasgow 2014 as volunteers is the first of many great opportunities for media in Scotland to play a part in making the Games a great success story."
Eight companies all eager to support the project submitted their proposals and the final five media outlets were chosen based on their innovation, commercial value and audience reach and fit.
Each media partner will participate in online, on-air and in-paper advertising, bespoke supplements, and other joint content and marketing initiatives in the build up to the Games, which will all be part-funded by the Organising Committee.
Glasgow Commonwealth Games will be the largest sporting and cultural event ever held in Scotland and with more than 40,000 people from across the United Kingdom having already registered their interest in being a volunteer at the Games, the competition for the 15,000 places will be tough.
Glasgow 2014 is set to continue working closely with all media outlets relating to volunteering in addition to that provided to the selected partners.
There will be similar announcements to come as Glasgow 2014 have said that additional media partner support campaigns such as ticketing, Queen's Baton Relay and the cultural programme will follow.
December 2012: Over 40,000 register interest in volunteering for Glasgow 2014
November 2012: Glasgow 2014 releases promotional film to draw in 15,000 volunteers
November 2012: Glasgow 2014 launches search for 15,000 volunteers
November 2012: Glasgow 2014 expecting huge interest when volunteer programme opens this week
November 2012: Glasgow 2014 set to begin recruiting volunteers