insidethegames are thrilled to announce an innovative new partnership with the UK's fastest growing sports production company, TX Sport Media, which will see the two organisations collaborate during London 2012 to produce a series of feature length programmes, focussed on different aspects of the Games from a sports industry point-of-view.

The four special films will cover:

• Olympic Sponsorship
• Television & the Games
• The Olympic Family
• Bidding Cities & Sports

"We are absolutely delighted to announce this exciting new partnership with insidethegames ahead of London 2012, in what will be an industry first," said TX Sport Media managing director James Poole.

"The four Olympic specials will be a unique showcase for the suppliers, agencies, broadcasters, sponsors, federations and various other stakeholders involved in the staging of the Games.

"It will also give people working within the sports industry a valuable behind-the-scenes perspective on some of the biggest issues currently facing the Olympic Movement, such as the on-going battle between free-to-air and pay TV operators for Olympic broadcast rights; the increased pressure on the IOC and Games organisers to work with morally responsible sponsors; as well as an up-close look at the cities vying to host future Olympic Games and new sports bidding to be accepted into the Olympic sports programme."

"This is a amazing new feature to insidethegames," said Sarah Bowron, managing and commercial director, Dunsar Media Company Limited, publishers of insidethegames.

"This opportunity will open new horizons and bring our readers even more exposure to the workings behind the Olympic Movement and Family."

Notes to editors:

insidethegames is the No.1 Olympics news website in the world. Breaking the news as it happens 24/7/365, insidethegames brings you the latest, most up-to-date news and interviews from the worlds of Olympic, Commonwealth and Youth Games. Edited by Duncan Mackay, one of the world's foremost Olympics and Commonwealth Games journalists, Mackay is a former winner of Sports Journalist of the Year, Sports News Story of the Year and Sports Internet Writer of the Year.

TX Sport Media is the UK's fastest growing sports production company, specialising in live multi-platform content production.