April 1 - Joe Roebuck (pictured), the only male swimmer to qualify for three events at the London 2012 Olympics, has signed with three60 Sports following his superb performances at the British Gas Swimming Championships staged at the Aquatics Centre on the Olympic Park last month.
The 26-year-old from Rotherham was the most successful British male swimmer at the Championships, which also acted as the London 2012 swimming test event, where he secured gold in both the 200 metres butterfly and 200m individual medley as well as a silver medal in the 400m individual medley.
The three medal winning performances also saw Roebuck achieve the Olympic qualifying time in the disciplines meaning that he will be Team GB's busiest male swimmer at London 2012.
"I am really happy to announce that three60 Sports Management are my commercial agents," he said.
"It is going to be a fantastic help to have their support while I continue to focus 100 per cent on my preparation for the London Olympics.'
Roebuck, who trains at Loughborough University, holds the 200m butterfly British record and the Commonwealth record for the 400m individual medley.
The announcement is a boost for three60 Sports Management, who have already have a number of high profile athlete clients including Olympic and world champion cyclist Victoria Pendleton and swimmer Joanne Jackson, who won bronze in the 400m freestyle final at the Beijing 2008 Olympic Games.
Other high profile clients include cyclist Geraint Thomas and diver Tonia Couch, both are predicted to shine at London 2012.
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March 2012: Britain's Joe Roebuck secures third London 2012 Olympic berth