December 31 - Sochi 2014 Winter Olympic and Paralympics gifts and souvenirs, currently available from their recently launched online shop, are now on sale in Russia's largest retail chains.
Products including radio controlled helicopters and the mascot of the Games can be bought.
In the new year, a bigger range of products is planned including darts, balls, ice-sleds, educational games, puzzles and inflatable toys among others.
All items will have the Sochi 2014 logo as they go on sale in Russian post offices and other high street shops and retailers.
Gifts are available from as little as 54 rubles (£1.10/$1.70/€1.30) while card payments are only accepted from the official Olympic partner Visa.
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December 2011: Sochi 2014 launches online store