BT has been involved with the Olympics for seven years now - we backed London's bid to host the 2012 Games and following the success of that bid were chosen by LOCOG as the official communications services partner for the London 2012 Olympic and Paralympic Games.

It's our job to help make London 2012 the most connected Games ever.

During the Games, our communications networks will carry every official image, every sports report and millions of calls, emails and texts.

Of course, we're using our London 2012 partnership to engage and inspire our customers and our people too. We've got a team of Olympic and Paralympic champions who attend internal and customer events to tell their inspirational personal stories of overcoming challenges to achieve their dreams.

For us, London 2012 is not just about fantastic sport - we want to help tell the story of the people who are working behind the scenes to make the Games happen. That's why we partnered the National Portrait Gallery for our Road to 2012 project. We've enabled the Gallery to commission world class photographers to take 100 brand new portraits that tell the story of people behind the Games from the bid stage, through the build of the venues, to the athletes preparing to compete next year.

We're also committed to engaging people across the UK in this once in a lifetime event.


To support this ambition, we launched our BT Storytellers campaign, signing up 100 members of the public to record the story of London 2012 in a variety of creative ways, whether through music, photography, art, social media, film or blogging.

BT also has a long history of supporting the Paralympic Movement. London 2012 provides a real opportunity to change the way people view Paralympic sport and we're committed to raising the profile of Paralympians globally. BT was the first official partner of the British Paralympic Association (BPA) when it was founded in 1989 and we have committed to supporting the team through to Rio 2016.


In addition, BT is one of a limited number of partners with enhanced marketing rights for the London 2012 Paralympic Games. We're a co-sponsor of Channel 4's Paralympic coverage and title sponsor of the annual BT Paralympic World Cup (pictured) held in Manchester every May.

With less than a year to go until the start of the Games we're right where we need to be - we're ensuring that as a business, BT is ready for London 2012, and that our customers are ready.

We have been involved with London 2012 since its inception and we'll be taking people to the heart of the Games.

Suzi Williams is BT Group marketing and brand director. BT is the official communications services partner for the London 2012 Olympic and Paralympic Games. For more information click here.