The issue was one of the most discussed topics at the organisation's two day Congress in Czech capital Prague.

Reports were heard from vice presidents David Tomatis and Przemysław Piesiewicz, with the latter in charge of communication.

Media and marketing partners Infront also presented through their chief executive Stefan Krauß.

It was ruled that more needs to be done to reach fans due to the rise of new technology and the increased use of social media platforms.

"Krauß commended the positive development of bobsleigh and skeleton sports in the media like [an increase of] 30 per cent likes on Facebook or the IBSF as the number one winter sports federation on YouTube," the IBSF said.

"But he also defined challenges like changing media use of the younger generations of sports fans. 

"Even if the traditional TV broadcasting will remain the priority, the presentation of the sport on mobile and social platforms like YouTube and Facebook is essential to attract and hold younger sports fans. 

"Bobsleigh and skeleton sports and its athletes have great stories to tell and it's important to work together with National Federations and the athletes themselves to bring these stories to the people."

Change was a key theme of the Congress with ISBF President Ivo Ferriani saying new ideas had to be embraced during his address.

As well as media, this could include finances, sustainability and the environment.

"If you want changes, don't fight against something, fight for it," the Italian, an International Olympic Committee (IOC) member, said.

Heike Größwang, the IBSF secretary general, highlighted that the governing body has made strides towards gender equality.

There are now two female Executive Board members as well as nine Committee members and six development coaches.

Größwang is a member of the IOC's Gender Equality Working Group.