It comes after the ISA and the Olympic Channel signed a cooperation agreement.

The ISA have become the 52nd federation or organisation to partner with the Channel, launched on the day of the Closing Ceremony at last year's Olympic Games in Rio de Janeiro.

Live coverage of the ISA World Surfing Games in France will be shown on the Channel throughout the duration of the event, which runs from May 20 to 28.

Top-ranked female Johanne Defay of France, Brazil's Miguel Pupo and 2009 ISA World Surfing Games gold medallist Jeremy Flores, also from the host nation, are among the leading names set to compete.

"Embracing innovation and digital content has long been a central part of the ISA's media strategy, so we're excited to partner with the Olympic Channel to continue grow our sport's visibility and reach," said ISA President Fernando Aguerre. 

"We look forward to showcasing our sport's high performance and youthful energy to new and global audiences. 

"This agreement is also a reflection of our commitment to the Olympic Movement as we head towards surfing's Olympic debut in the Tokyo 2020 Games."

Currently, four Olympic International Federations (IFs) - the International Association of Athletics Federations (IAAF), the International Volleyball Federation (FIVB), the International Handball Federation and the International Biathlon Union (IBU) - have not yet signed deals with the Channel.

General manager Mark Parkman told insidethegames that he was confident agreements with the IFs would eventually be reached.

He held meetings at the recent SportAccord Convention in Aarhus in Denmark with the FIVB, the IAAF and the IBU and claims they were "productive and good" discussions, although no deals were struck.

"We look forward to working with the ISA to introduce their sport and athletes to a broader audience," Parkman said. 

"As we look ahead to Tokyo 2020, viewers are sure to be fascinated by the stories of these athletes who push their limits against one of nature's most powerful elements."