Eurosport have unveiled their branding theme for Pyeongchang 2018 ©Eurosport

Eurosport have unveiled a Pyeongchang 2018 logo seeking to combine elements of South Korea and winter sport as they prepare for a first Olympic Games since gaining official broadcasting rights.

The logo consists of both the current Eurosport wordmark and the Pyeongchang 2018 logo typeface underpinned by the Olympic rings.

These are pictured below a mountain silhouette pictured in purple.

This "vibrant colour palette" is aiming to "express the spirit of modern K-pop culture".   

"As the new home of the Olympics in Europe and a proud partner of the world’s greatest sporting event, we want ensure Eurosport is synonymous with the Olympic Games at every opportunity," said Eurosport chief executive Peter Hutton.

"This brand identity represents the spirit of South Korea and we hope will become instantly recognisable to fans as the hallmark of our Pyeongchang 2018 programming."

The pan-European television sports network will showcase the Games in more than 50 countries after parent company Discovery signed a contract with the International Olympic Committee in 2015.

Discovery has since signed 18 sub-licence deals with broadcasters across the continent, in countries including Austria, Croatia, Finland, Great Britain, Hungary, Ireland, The Netherlands and Switzerland.

They will broadcast more than 100 events live and on demand, providing access on "any device, at any time". 

France and Russia are two notable European countries from where there will be no Eurosport coverage of next year's Games unless late deals are signed. 

"With less than a year to go until Pyeongchang 2018, our journey to redefine the Olympic Games experience and reach more people in Europe, across more screens than ever before, is well under way," said Hutton.

"We are committed to offering fans something truly different, the chance to follow every local hero, every sport and every moment that matters to them. 

"With over half of our broadcast schedule, and two thirds of Olympic sports on our screens, we are perfectly positioned to do this."