They claim it is "an effort to streamline social media conversations around ISU events and championships".

The hashtags have been simplified so they are memorable and easy to use, the ISU claim. 

Events covered include the ISU Junior and Senior Grand Prix of Figure Skating Final in Marseille between December 8 and 11.

Other major events on the 2016-2017 calendar include the ISU European Figure Skating Championships in Ostrava in the Czech Republic between January 25 and 29 and the the ISU Four Continents Figure Skating Championships in Gangneung in South Korea, a test event for the 2018 Winter Olympics in Pyeongchang, on February 15 until 19.

The highlight, however, of the figure skating calendar is the World Championships in Helsinki between March 29 and April 2. 

The official hashtags also include the other disciplines which come under the ISU umbrella, including speed skating and short track speed skating.

Major events in speed skating include the ISU World Single Distance Speed Skating Championships in Gangneung between February 9 and 12, the ISU World Sprint Speed Skating Championships in Calgary on February 25 and 26 and the ISU World Allround Speed Skating Championships in Hamar in Norway on March 4 and 5. 

The highlight of the short track speed skating calendar is the ISU World Short Track Speed Skating Championships in Rotterdam between March 10 and 12. 

For a full list of the official ISU hashtags click here. 

The ISU has also launched its newly curated social media here.