The position will see Phillips work with the member clubs in driving the strategy and marketing of the WNBL.

Phillips will join the WNBL from Dandenong Basketball Association, where she has been the commercial operations director since 2013.

Phillips played 193 games in the WNBL, playing for the Australian Institute of Sport, Melbourne, Dandenong and Adelaide in a career that lasted from 1990 until 2000. 

She played in six finals games, amassing 1,865 points overall while also sitting 38th on the all-time assists list with 524 and 29th on the all-time steals list with 298.

The role provides an additional dedicated and full-time managing and marketing resource, bolstering Basketball Australia’s focus on the WNBL.

"I’m honoured to be given this amazing opportunity and join the team at Basketball Australia," said Phillips.

"Basketball has meant everything to me since I first started running up and down the court as a feisty eight-year old.

"The WNBL is Australia’s longest running elite women’s national competition and the number two women’s league in the world.

"It continues to churn out some of the world’s most talented players, it’s a world-class league and I plan on making sure everyone knows how great the WNBL is.”

Basketball Australia’s general manager of Competitions Paul Maley backed Phillips to be a success in her new role.

"Sally is a fantastic acquisition for the WNBL," he said.

"She has been involved in women’s basketball in Australia for over 25 years as a player, administrator and marketer and has the skill set required to lift the visibility of the WNBL across the country.

"This combined with her intricate knowledge of the league and genuine passion for the game makes her the perfect appointment."

Phillips is due to officially take on the role on August 29.