The company, which has been the official distributor of Adidas judo clothing for the past 15 years, offers a full range of judo equipment, including kits, accessories and team wear.

Diamond suppliers are the third-tier of EJU sponsors, behind special partner the International Judo Fund and official sponsor PetroGasTech

Earlier this year, Ippon-Shop launched their own brand called Ippon Gear.

“We are very happy about this partnership and that such a competent and well-known judo brand mark choose us,” EJU vice-president Hans-Paul Kutschera said.

“Ippon-Shop is our second diamond supplier and that shows that the EJU is a great partner for companies to reach their marketing goals.”

Ippon-Shop was originally established by Otto Kneitinger, the founder of German judo club TSV Abensberg.

Otto’s son Stefan then became involved in the business after he ended his career in the sport, during which he won medals at international and national level.

“It is a pleasure for us to be an official EJU-partner from now on," Stefan said. 

"As a long-time sponsor of several Federations and national teams, as well as top-athletes, we are connected to the European judo and EJU for many years.

“We always acknowledge EJU as a very professional Federation with the same passion for the sport of judo.

“Judo is more than sport, judo is a family and a lifestyle.

“Therefore, it is an honour to support the sport of judo in the whole of Europe through this official partnership with the EJU.”

Ippon-Shop joins Green Hill Sports, who also specialise in clothing and kit for judo as well as boxing, muay thai and other martial arts, as a diamond supplier of the EJU.