The global online and mobile platform allows users to share videos and photos, as well as network with people across the world.

The official page for the Winter Olympic and Paralympic Games in two years’ time, the first to ever be held in South Korea, aims to bring fans closer to the event through the sharing of fun content about Pyeongchang 2018 and the host region.

It will be provided in both English and Korean languages in a bid to reach as many people as possible to generate enthusiasm for the Games.

In celebration of the launch of Pyeongchang 2018’s official Instagram page, which already has nearly 1,400 followers, organisers are holding a “Leave Your Comments” event to encourage users to promote and share the new account.

“We are very excited to launch the official Instagram account which will boost our online communication,” Pyeongchang 2018 director of communications Muchol Shin said.

“It will be a powerful tool that enables us to interact with a broader and younger audience around the world. 

“We will make it a fun and informative channel that can build a positive momentum towards the Pyeongchang 2018 Games.”

Instagram, which was bought by Facebook in 2012, has emerged as one of the main social networking platforms since it was established in October 2010.

Around 500 million people worldwide use the service, including roughly five million in South Korea.

It currently has the highest level of user participation of all the social networks.

Pyeongchang 2018’s official Twitter account is followed by over 198,000 people, while 204,742 have liked their Facebook page.