P&G, a member of The Olympic Partner programme, previously ran the campaign globally during London 2012, with its aim to celebrate the role mums play on an athlete’s journey.

The company’s leading brands Pampers, Olay and Venus are partnering with Ennis-Hill, who claimed gold at the 2015 International Association of Athletics Federations (IAAF) World Championships in Beijing, a year after giving birth to her son Reggie.

“I am so proud to be working with Pampers Olay and Venus, as a new mum, Pampers helps me give Reggie the best care every day,” she said.

“Olay and Venus help me to take care of myself.

“Not only that, but as part of P&G’s Thank You Mum campaign, they are celebrating my own mum, who has been a driving force and inspiration in helping me realise my dreams.

“She’s been a huge influence and support, so it means so much that P&G and all their brands, that support mums every day, are recognising her as well.”

The campaign launch comes before Mother’s Day in the United Kingdom on Sunday (March 6), with the aim to highlight figures from their “Face of Modern Motherhood” study, which show three-quarters of British mums believe they are doing a good job in making decisions about how their child is raised.

A total of 1,000 mums were surveyed to identify particular challenges they face in raising their children, with 90 per cent stating that they wanted them to feel the impact of their parenting when they’re not together.

Additionally 69 per cent agreed becoming a parent had made them re-evaluate how their mother raised them.

The campaign will be promoted through a variety of media channels and retailers throughout the UK, featuring themed athlete packaging, end caps and displays.

Their brands will also support athletes, mums and families in Rio at a P&G Family Home.