The design, which features the famous Colosseum in the colours of the country's flag, was unveiled live on television in Italy this morning, in front of 2,500 Roman schoolchildren at the Palazzetto dello Sport.

Speeches were made by bid President Luca di Montezemolo and Giovanni Malago, President of the Italian National Olympic Committee (CONI).

Italian Olympic champions past and present were also in attendance, including 1960 boxing gold medallist Nino Benvenuti, Atlanta 1996 gymnastics champion Juri Chechi and London 2012 fencing winner Elisa Di Francisca.

Livio Berruti, the 200 metres gold medalist from when Rome last hosted the Olympics in 1960, also featured in a new video shown to the audience.

"The 2024 Games logo is white, red and green because this is not a bid just of Rome but for the whole of Italy," said Malago.

“We need to involve the entire country because we have to bring everyone together because teamwork is fundamental.”

The show also featured Rome 2024 General Co-ordinator Diana Bianchedi, Vice President Luca Pancalli and Fiona May, the former world long jump champion who is now responsible for the bid’s international relations with athletes.

“The city of Rome wants to realise the most beautiful Olympics of the century,” said di Montezemolo.

“We have everything we need to do it – culture, beauty, technology and the enthusiasm of our young people.

“We have to take advantage of this great opportunity in front of the world.

“And today we have sent a strong message to the International Olympic Committee in Lausanne and to our competitors, Los Angeles, Paris and Budapest.

“We want the Games and we will work day and night altogether to obtain them.

“Our goal is to realise a great celebration of sports and to place the athletes at the centre of all our plans."

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