The Green Passport will offer tips to tourists which are aimed at reducing their environmental impact whilst exploring Brazil during Rio 2016 ©Rio 2016

Rio 2016 and the United Nations Environment Programme (UNEP) have launched a “Green Passport” campaign at the Environment Museum in Rio de Janeiro.

The Green Passport will provide travellers to Brazil with sustainable routes and activities throughout the country, with the hope that they will be able to reduce their environmental impact while discovering tourist spots in the South American country.

"This campaign promotes the idea of a more responsible and greener travel culture,” said Achim Steiner, executive director of UNEP.

“With the number of potential visitors to Rio next year, it is important that we see travel attitudes and practices that simultaneously respect the environment and support social and economic development in Brazil.

“The Green Passport is the travel document that millions of visitors to the 2016 Olympics will need to make their trip more sustainable."

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The reception at Rio's Botanical Gardens showed how tourists' behaviour could be improved ©Rio 2016

As part of the campaign an online platform and mobile app has been created to offer tips on how to reduce the environmental impact whilst travelling and will offer update road maps and sustainable routes for people to use.

The Passport with offer 80 scripts which were originally developed for the FIFA 2014 World Cup in partnership with the tourism and environmental departments of cities who hosted matches at the tournament.

In addition to the Green Passport, which forms part of a sustainable production and consumption strategy realised by UNEP in Brazil, a series of workshops and online lectures will be held in order to prepare local businesses for meeting eco-efficiency and environmental responsibility criteria.

It will also addressing issues such as the accessibility and protection of children and adolescents for the first time.

“The city of Rio de Janeiro will be the heart of the world in 2016 thanks to the Olympic Games,” said Carlos Nuzman, President of Rio 2016. 

 "So we will engage the society to take care of our city as if it were their second home.”



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