The national campaign produced by Adore Creative will feature on NBC Sports Network during autumn ©Adore Creative

The U.S Olympic Ski & Snowboard Association have partnered with the Adore Creative Agency to develop a national television campaign titled “Best in the World”.

Featuring members of the United States’ alpine and freestyle Olympic teams, the campaign will feature several adverts which will aim to highlight the "jaw-dropping and exciting nature" of the sports.

The adverts are due to be aired throughout autumn on the NBC Sports Network and the partnership with the U.S Olympic Ski & Snowboard Association marks the second time this year that Adore have worked with a U.S Olympic team.

In March they revealed their promotional film entitled “Millisecond” in partnership with Team USA Luge, as part of a marketing campaign which was aimed at raising the profile of the sport across the country.

The Los Angeles-based creative marketing agency, founded by Britain's Rupert Wainwright, have described the opportunity to work with another team under the United States Olympic Committee umbrella as “an honour”.

Last month Adore’s latest promotional film "Rise Up" premiered, with the project shown during the Closing Ceremony of the LA 2015 Special Olympics World Games, which took place between July 25 and August 2.

The campaign will feature talent on the United States' alpine and freestyle Olympic teams
The campaign will feature members of the United States' alpine and freestyle Olympic teams ©Adore Creative

Adore have previously produced films for Olympic campaigns, such as the Sochi 2014 Winter Olympics and for Almaty’s bid to host the Games in 2022.

The agency also produced films for the 2013 Summer Universiade and 2015 International Swimming Federation (FINA) World Championships, with both events taking place in the Russian city of Kazan.

They have also created promotional campaigns for the Baku 2015 European Games and the 2018 FIFA World Cup in Russia, and have worked outside of the sporting world on campaigns for the Skolkovo Innovation Center, Rosneft and Ekaterinburg’s bid to host EXPO 2020.



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