The partnership builds upon the existing relationship between the two organisations, after the charity presented the Best British Rider Jersey to Lucy Garner at the 2014 Friends Life Women's Tour.

In addition to their presence at the Tours, the charity will also be the official charity partner of the Pearl Izumi Tour Series, set to take place in May and June.

The two events will attempt to raise awareness among both spectators and participants of blood cancer, with around 38,000 people diagnosed with blood cancers and related disorders throughout the United Kingdom every year.

Leukaemia & Lymphoma Research aim to improve the lives of patients suffering from blood cancers, including leukaemia, lymphoma and myeloma, whilst carrying out lifesaving research, run ground-breaking clinical trials.

“The partnership will help us to spread awareness of blood cancer, with thousands of spectators out in force as the cyclists sweep through towns and cities,” said Matt Lawley, head of sports events at Leukaemia & Lymphoma Research.

“We hope to raise a lot of money from the partnership, with every penny raised helping us in our mission to beat blood cancer, stop people from dying and make patients’ lives better.”

The charity will also be the official charity partner for the mass participation Friends Life Tour Ride sportive in Worcestershire, due to take place on October 4.

Cyclists will be able to sign-up for the sportive through Leukaemia & Lymphoma Research to raise funds and awareness for the charity and be a part of their team on the day of the event.

"Leukaemia & Lymphoma Research leads from the front when it comes to charity cycling events, with its own prestigious London to Paris ride and the London and Birmingham Bikeathons,” said Dani King, Olympic gold medallist and ambassador for the charity.

“I work closely with the charity, using my passion for cycling to help raise awareness of blood cancer and the need for new treatments.”

"I can't wait to be involved again this year.”

Two days of the recently launched Countrywide Great Tour will be dedicated fundraising days for Leukaemia & Lymphoma Research on 31 August and 1 September.

"We are delighted to welcome the return of Leukaemia & Lymphoma Research and an extension of our partnership with what is an amazing cause,” said Mick Bennett, SweetSpot Group race director.

"We hope that through our races we can raise awareness of their campaigns and then cyclists can choose to use the Friends Life Tour Ride and Countrywide Great Tour to raise as much money as possible.”

To find out more about Leukaemia & Lymphoma Research, click here.

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