The company are said to have produced boats that have led to over 50 Olympic medals being won and they are considered to be one of the front-runners in the industry.

Plastex, who will also support the European Canoe Association and Asian Canoe Association, have a firm belief in sports development, particularly at elite level, so the deal is set to provide the ICF with lucrative benefits over the coming years.

The agreement will see the company provide financial support and equipment for the ICF's development programme and they will also supply additional equipment for the junior and senior Canoe Sprint World Championships.

"It is a great pleasure to formalise the partnership with the International Canoe Federation," Plastex chief executive Richard Seruga said.

"This official partnership agreement establishes clearly the benefits for both parties and to promote the discipline and the brand Plastex.

"Although many years we have supported a variety of ICF programmes and we delivered rental boats for different ICF events, we believe, that this agreement will intensify these activities and contribute, to the mutual benefit, to the further development of the discipline.

"We hope that the planned meetings and discussions on the construction of the boats will be effective for the benefit of athletes."

The Polish-based company's boats have led to over 50 Olympic medals being won ©ICF



Plastex was founded by Seruga, who competed in canoe slalom at the 1972 Olympic Games in Munich, back in 1990 and has since developed into one of the most well-known canoe boat producing brands in the world.

They export their equipment to all parts of the world and they provided 41 and 71 boats for London 2012 and Beijing 2008 respectively. 

The development comes after the ICF published a report looking into the social and economic benefits of whitewater sports centres, assessing their sustainability, economic impact and legacy for competition and community use.

The report claimed that the centres, such as those used for the Olympics in Barcelona 1992, Sydney 2000 and London 2012 have proved to be sustainable.

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