Longines played a big part in supporting the Archery World Cup through its role as official partner and timekeeper.

The qualifying contests for the World Cup were held in Shanghai, China; Antalya, Turkey; Medellin, Columbia; and Wroclaw, Poland, and culminated in an exciting final in the Swiss city of Lausanne from September 5 to 7.

"We are very pleased to renew our support for an ancient art and discipline which embodies the brand's long-standing involvement in precision and traditional sports" said Walter von Känel, President of Longines.

"Moreover, the elegance of this sport, which requires extreme skill, concentration, precision, balance and discipline, is a perfect reflection of our core values, summed up in our slogan 'Elegance is an attitude'."

Brady Ellison was awarded the Longines Prize for Precision at the conclusion of the Archery World Cup finals in Lausanne earlier this month ©Longines



The President of World Archery, Uğur Erdener, added: "We are truly excited that Longines will continue to support the elegant sports of archery, our events and our archers.

"Longines has such a tradition in sports, and such an extensive sports portfolio nowadays.

"At World Archery, we feel it is a privilege to continue our partnership with such a prestigious brand."

It is not yet clear how long the partnership has been extended for.

The Swiss watch brand plays a key role in timing the competitors and presenting the results for all the contests in the Archery World Cup.

At the end of the Finals, Longines also awarded the Longines Prize for Precision to Brady Ellison of the United States and Mexico's Aida Roman, the two classical archers who achieved the greatest degree of precision over the 2013-2014 season.

These two competitors who scored the highest number of 10s throughout all the stages of the World Cup, 204 and 172 respectively, also achieved the feat of winning the World Cup title.

Each was presented with a trophy, a Longines watch and a cheque for CHF5,000 (£3,231/$5,269/€4,140).

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