Protests continuing to engulf Brazil, along with the corruption scandal involving Qatar's successful bid for the 2022 World Cup, have negatively affected many of the World Cup sponsors and partners, a study has shown.
According to an analysis completed by the Global Language Monitor following the opening day of action in Brazil, 9.26 per cent of mentions of the FIFA partners and sponsors have been affiliated with terms such as "corruption" and "disarray".
Of the six partners, Sony scores highest with 279, followed by Visa, Adidas, Hyundi-Kia and Coca-Cola before, perhaps surprisingly, Dubai-based airline Emirates in sixth place with a score of 50.86.
Of the eight sponsors, Budweiser scores highest with 73.47, while Castrol Motor Oil receives the lowest score of just 1.42.
This follows last month's revelation by The Sunday Times in London that it had seen millions of secret documents which allegedly prove football officials were paid a total of $5 million (£3 million/€3.6 million) to back Qatar's bid for the 2022 World Cup.
Since then, FIFA has largely closed ranks and accused critics of being motivated by racism.
It is likely thE partners receiving the highest BAI scores - like Sony, Visa and Adidas - did so because they are best known as being affiliated with FIFA and, perhaps in anticipation of such an impact, all three have warned FIFA to take the corruption claims seriously.
Last week, Sony said it expected FIFA to ensure the disclosures are "investigated appropriately", while Visa said it hoped FIFA would "take the appropriate actions to respond to the current investigation and its recommendations".
Adidas, which renewed its sponsorship until 2030 last November and is FIFA's longest serving partner, added: "The negative tenor of the public debate around FIFA at the moment is neither good for football nor for FIFA and its partners."
Such protests took place in at least 10 cities across the country ahead of the opening match between the host country and Croatia on Thursday (June 12).
In the worse cases, just hours before the Opening Ceremony at the Arena Corinthians in São Paulo, about 100 protesters started fires and threw rocks at police in an apparent attempt to block a road leading to the venue.
Similar eruptions were seen in Rio de Janeiro, the city in which the World Cup final will take place on July 13, shortly after the match concluded.
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