Emily Goddard
Andy MiahThe Opening Ceremony of the Sochi 2014 Olympics may go down in history as having been one of the most ambitious and accomplished of all time. The complexity and sophistication puts it on a par with the Lillehammer 1994 Games, which is widely regarded to have been a Winter opening without rival.

But there was one problem that became the focus of attention after the ceremony finished. You might not have noticed it if you were watching on television, as the delay from live to broadcast meant that a rapid replacement of prior footage could wallpaper over what really happened.

In the segment when the Olympic Rings were being spectacularly visualised from gigantic snowflakes, one of them failed to expand and achieve its circular form.

So what? You may say. In the press conference that followed, it was apparent that this was a source of frustration for the organisers, who implored reporters to focus on their achievements instead of this tiny failure. The artistic director even said that this was one of the simplest technical moments in the Ceremony.

One of the Olympic Rings fails to appear during the Sochi 2014 Olympic Opening Ceremony ©AFP/Getty ImagesOne of the Olympic Rings fails to appear during the Sochi 2014 Olympic Opening Ceremony ©AFP/Getty Images


However, there is good reason why reporters will focus on it, as the presentation of the Olympic Rings is the second most important symbolic moment in the Ceremony, after the lighting of the Cauldron.

It wasn't always like this. In years gone by, the Rings would have just been erected within the stadium from the start of the show. However, in recent years, this segment has become a moment where the hair will stand up on the back of your neck and that moment was lost, at least for those who were in the stadium, which included Vladimir Putin, who was sitting next to International Olympic Committee (IOC) President Thomas Bach and not far from UN secretary general Ban Ki Moon.

So, the significance of this moment is easy to understand. After all, as much as the Games are about the athletes, they are also significantly about those Rings. The entire economic foundation of the movement relies on their sale to the highest bidder. The success of the Games rises and falls on the basis of who has the right to use the Rings.

Thus, the rings have come to symbolise more than just the Olympic values and so their failure to be properly visualised during the Opening Ceremony is to compromise the integrity of that powerful symbol. It is equivalent to the Olympic Cauldron failing to ignite. This need not mean embarrassment but it does mean that an important moment was lost for Sochi.

The Olympic Ring blunder was witnessed by all at the Sochi Olympic Stadium including Thomas Bach and Vladimir Putin ©AFP/Getty ImagesThe Olympic Ring blunder was witnessed by all at the Sochi Olympic Stadium including Thomas Bach and Vladimir Putin ©AFP/Getty Images



It would be unfair for the world to judge the artistic merit of the Ceremony on the basis of this one technical fault. Art may deserve a bit more flexibility in terms of how we evaluate success, compared to sport, where only perfection matters.

However, what took place also means that we cannot award the organisers a perfect 10 for their delivery, even if it was the best Opening Ceremony of all time. But at least that means that the next host city has something to strive for how, beyond Sochi 2014.

Besides, the beauty of television means that it won't be difficult for the Olympic organisers to easily dodge international commentary on what happened. For the majority of viewers - and for the record - it never happened.

Professor Andy Miah is chair in ethics and emerging technologies in the School of Creative and Cultural Industries and director of the Creative Futures Research Centre at the University of the West of Scotland, Fellow of the Institute for Ethics and Emerging Technologies, USA and Fellow at FACT, the Foundation for Art and Creative Technology, UK. He is author of "Genetically Modified Athletes", co-author of "The Medicalization of Cyberspace" and editor of "Human Futures: Art in an Age of Uncertainty".