Revenue from the Joma deal will also be used to provide funding for Mexican athletes competing at this year's Summer Youth Olympic Games in Nanjing, the Central American and Caribbean Games in Veracruz in November and next year's Pan American Games in Toronto.  

The sports to benefit from the new deal include athletics, archery, badminton, baseball, basketball, bowling, cycling, golf, gymnastics, handball, hockey, racquetball, rugby union, skating, squash, softball, table tennis, tennis and volleyball.

Contact the writer of this story at [email protected]